Running a business can be quite a daunting task, no matter what size of business you have. At the top of your priority list should be having a strong online presence. Beginning with your website, it’s vital to create a professional site that gives customers a great impression. With that in mind, think about these six reasons a business owner should have a website.
A Swell First Impression
“You can’t judge a book by its cover” doesn’t really apply in the online world. We live in a society where people Google before they buy. They research what they want, check for price comparisons, read reviews and post about it on social media. Due to this, you need your websites first impression to be top notch.
Your website represents who you are, what you have to offer and helps your brand stand out from your competitors. You certainly wouldn’t want potential customers to pass judgment on your site and make a decision about whether or not they’ll buy from you. Or worse, you don’t have a website and the customer decides to visit your competitors shop.
Ability to Gain More Customers
We live in a multi-screen world. Ten years ago, families had only one screen – that being a television or computer. Times sure have changed. Today, the average family has 3 smart phones, a tablet, iPod, a laptop and desktop and 4 televisions in just one house! What’s even crazier is that all of them can browse the Internet. By having a website, you can get your business in front of them – influence their buying decisions and educate them.
Selling for You 24 Hours a Day
Have you ever thought about your website as an additional employee? One that requires a minimal salary yet works 24 hours a day without holidays, vacations or sick days. And is always ready to answer simple questions and collect data. Your website runs 24/7 selling to potential customers and answering current client questions.
By having a well designed site, you can promote instant credibility. You can provide proof that not only shows what you have to offer but can immediately build trust and guide potential customers to take action.
Saves You Money
Many small businesses think they cannot afford a professional website but without one you could be missing out on potential business. The cost of building a website is a greater investment up front but once it’s up a running, a website can cost next to nothing every month.
Companies spend thousands of dollars printing ads and brochures. By having a website, customers can find out about your business services and products online. If you want to add a new service or update product information, there is no need to spend money reprinting a brochure. Instead just spend a few minutes updating your website.
Saves You Time
Sending emails, making phone calls and updating your company brochure takes time. Why not direct customers to your website? Having a website listing information about your services and products, a FAQ page and a contact form, greatly reduces time spent in customer support.