5 Free SEO Tools to Evaluate Your Website

Whether it’s fixing a car or completing a home improvement project, using the right tool for your project ensures success. When it comes to using the right tool for online success, you want to select a tool that increases the chances of your website being found in search engines. With that said, there are a number of tools out there to help you see your site as Google does. Here is a list of our top 5 favorite free SEO tools.

Google Webmaster Tools

Our first and most obvious choice to understand the way Google sees your site is to use Google’s Webmaster Tools. These resources will help solve issues that could be causing poor SEO performance.

One of our preferred SEO tools to evaluate your website is Google’s PageSpeed Insights. This handy feature analyzes the content on your website, then generates a report with suggestions on how to make your website run faster for both mobile and desktop devices. If your score is 85 or above, then your site is performing at top notch. Anything below that needs improvement.

Page speed is becoming more and more important as today users expect a site to load in 2-4 seconds. Every second your site delays downloading can reduce page views and customer satisfaction.


Varvy SEO Tool

Varvy is a free search engine optimization tool that checks if your website is following Google’s SEO best practices. Within seconds, the comprehensive tool analyzes your website and provides you with information about your websites:

  • Googlebot access
  • Mobile device performance
  • Security
  • Accessibility
  • Page speed
  • Text guidelines
  • Image alt text
  • Sitemaps
  • Links and more

The tool is also very easy to understand as it divides each performance area into a separate box and uses red, green and yellow to indicate the critical issues.


UpCity SEO Report Card

For submitting your name, email and phone number, UpCity offers a free SEO tool to evaluate your website and see how it performs in search engines and ranks in comparison to your competitors.

Each report provides information on your:

  • Rank analysis – where your website ranks on the top search engines
  • Link building – a list of the websites that link back to your site
  • On-site analysis – does your main keyword appear consistently throughout your website
  • Website accessibility – how quick does your website load


Check My Links

Fourth on the list is a great Chrome browser extension called Check My Links. The broken link checker quickly finds all the links on your web page – external and internal – and makes sure each one works. If the link works, it will be highlighted in green. If the link is broken, it will be highlighted in red.

Having a couple broken links on your website may not seem like a big deal at first but it can actually impact your search engine rankings and your users experience.


Hubspot’s Website Grader

Last but not least is our very favorite free SEO tool – the Hubspot Website Grader. We love this tool because of its simplicity, ease of use and detailed information.  Simply enter your URL and email address on the form and the website grader will quickly generate a list of opportunities to improve your search engine optimization. The tool looks at:

  • Website performance
  • Responsiveness
  • How easy is it to find your website online
  • Security



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