Tis’ the season! And you know what that means: It’s game time for holiday shoppers and small businesses. This year, the holiday shopping season looks promising for both business to consumer and business to business retailers. Online shoppers are expected to grow from $335 billion in 2015 to $523 billion in 2020 with mobile devices being the key driver in that growth.
What does this mean for you? Now is the time to ramp up your holiday digital marketing presence. Whether consumers are visiting your website via a laptop or mobile device, or checking out your social media pages, they want guidance through the chaos of the holidays – Thanksgiving, Christmas and New Year’s. This means your brand needs to have a strong online presence everywhere your customers are.
Curious about the best ways to attract business during the holidays? Read on to see 4 amazing holiday digital campaign examples and learn how to apply them to your digital marketing plan.
Food52 used an imaginative graphic in their holiday email campaign titled, Holiday Cookies from Around the World. Within the email, there were photos and stories behind 46 favorite cookie recipes from bakers all over the globe. Following the delicious cookie recipes were gift ideas such as mixing bowls, cookie cutters. This was a great way to promote their products and get more traffic to their website.
Zendesk produced a humorous video – Holiday 2.0 – a spoof on the popular show, The Office. The video pokes fun at startup clichés and marketing buzzwords. The video showed that a B2B can have a great sense of humor as well as show their human side during the holidays.
REI used its very own employees as the focus for the gift picks campaign. Twitter users could request gift ideas using the #giftpicks hashtag and REI handle. REI’s employees then responded with video recommendations. Consumers loved the personal touch the videos gave and the employees helped create powerful brand awareness.
Hubspot’s holiday stock photos campaign is a great example of how B2B can sell their products during the holidays. The campaign offers current and potential clients 250 holiday stock photos for free! At a $1,500 value that is a pretty great gift for marketers, web and graphic designers and social media managers. This holiday promo is an excellent way to generate new leads and boost your online presence.The campaign is still live today. You can download Hubspot’s holiday pack here.